“Real Enthusiasts Drive Their Own Cars” – Autonomous Cars and the Enthusiast Perspective

Jesse Max Muir

In first approaching my research towards the topic of autonomous cars I began looking at the various perspectives centred on the technology. In the wake of modern developments such as Tesla’s self-proclaimed “auto-pilot” function, there was no denying that the technology was here/fast approaching. As such, I decided as opposed to researching the potential future developments of autonomous cars, I would provide an in-depth analysis of the dominant perspectives and apply this to a large gap in the research. This gap came in the form of the ‘enthusiast perspective’ as through the course of my research I found very little information on the treatment of self-driving cars by automotive enthusiasts. Thus, my goal for this project was established in determining what this enthusiast perspective was after firmly establishing the current dominating perspectives, this being that of early adopters, and the concerned public. My two blog posts and final podcast have…

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