Chattr: Viral Media

Last week I talked about the content of Chattr, and how much it’s changed since we started back in 2015. This week, I want to talk about the content that we NEED at Chattr, to make it popular and hit a large audience, and that’s Viral Content. Through my research of Viral Content, what I basically found is that while there’s a good way to see content that’s going viral early, no one really knows how to actually a viral video, which is totally reassuring!

One of the most common explanations is that media content now travels like a pandemic, spreading through audiences by infecting person after person who comes into contact with it. The term “viral” first appeared in science fiction stories, describing bad ideas that spread like germs.

Neal Stephenson’s science fiction novel Snow Crash explains this, “We are all susceptible to the pull of viral ideas. Like mass…

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One thought on “Chattr: Viral Media

  1. I really like your approach to discussing the meaning of ‘viral’ and ‘meme’ in their original texts while also adding a few more recent examples of textual analysis and emphasising legacy media’s place in the media landscape. It can be a wince-worthy experience to watch a traditional media broadcaster discuss ‘viral’ content because of their reliance on cliches and suggestions that ‘views’ or ‘followers’ are the sole quantifiers of popularity online, and similarly laughable to see articles or videos purporting to be able to tell content creators or brands how to create viral content. It could be useful in your further aspirations towards popular content at Chattr to re-focus your study on what the markers of what good ‘content marketing’ is, perhaps a much more formulaic version of gaining traction that could be more easily integrated into your journalistic practice. This article by Unbounce is a good start on how to create hype around content without compromising on quality, and with an emphasis on tangible techniques (http://unbounce.com/content-marketing/how-to-craft-headlines-that-get-clicked-without-resorting-to-clickbait/).

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