I have always had an intense obsession with the art form of music video. Rage influenced my childhood more than I’d like to admit – but it was never just about music (although Daft Punk at 9a.m. never hurt anyone). Film-clips gave musicians an additional platform to not only convey their tracks, but an effective tool they could use to speak to the masses that exceeded the lyrics of their songs. These days I feel it’s actually quite rare to find a film clip that correctly depicts the actual lyrics or narrative of the song. For my research project I want to analyse messages, statements and feelings that are conveyed in a variety of music videos and pinpoint the correlation to the lyrics if there is any. To do this I’ll be breaking it down into 3 categories (w4: gender/sexuality, w6: race/culture, w8: war/politics) and looking at them specifically. I have always thought of music videos as a powerful form of communication because of the influence that musicians have over such large populations. Now with access on every device we own through the youtube app, it is more relevant than ever.
We have seen this activism through music videos cover an enormous range of social, political, environmental and economic issues that need attention. Musicians and producers over the ages have found this loophole in an industry where shallow content is celebrated (now more than ever with money, hoe’s and substance abuse being a prolific focus) and refined it to convey important messages to the generations that can make a difference.
I think it would be interesting to study the comments on the videos, analyse the feedback the musicians are receiving and determine if the statements are being received in the intended manner and /or making a difference.