Data. It seems like such a simple concept. However in the 21st century with the immense proliferation of social media and the continual advancement in technology, this four-letter word has become much more complex and essential to our everyday lives.
We live in a time where information (data) is often translated from words, into zeros and dashes (binary data) and then back to words, but a staggering 65% of the world are visual learners. Images are processed much more efficiently than text at a speed of 13 milliseconds, compared to the 250 milliseconds taken to process text.
Neuroscientist agree that text simply can’t do what images can do, visual stimulus amplifies any message by accelerating communication, increasing comprehension, improving retention and stimulating a greater emotional responses.
Data journalistDavid McCandless states that by “visualising information it turns it into an info map to follow. Data visualisation therefor combines…
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